A new neighbor has moved in at GLOWiD - say hello to the new brand: House of Hur!
At GLOWiD, we have always been careful about which brands we let into our GLOWiD universe. It should feel right, not only on the skin but also in the heart. When we discovered House of Hur, we immediately felt that this was a brand that spoke our language.
House of Hur is a brand that combines innovative formulations, delicious textures and nourishing ingredients in a playful and colorful format.
The brand is the brainchild of Korean influencer Sunny Dahye, who grew up in Bali and is inspired by Korean and Southeast Asian beauty ideals. The result is something all her own - a brand where makeup and skincare meet in perfect harmony. Here you get glow and color with ingredients that nourish and strengthen the skin.
House of Hur is not about covering, but about highlighting. The products are easy to use, fun to apply and make you feel a little more like yourself - but with extra life and glow. We fell for the playful feel, the nurturing textures and the clear vision that beauty should be accessible to everyone. So it felt right to make room for House of Hur in our range.
What can you find behind the doors of House of Hur?
🌸 Moist Ampoule Blusher
A silky, liquid blush that provides both color and skin care in one. With over 50% moisture essence, it melts into the skin and leaves a natural, moisturized glow - without feeling sticky. The formula is buildable, so you can easily adjust the intensity depending on the look you're after. Perfect for those who want glow with a nurturing feel. Available in 10 and 20ml.
Available shades:
01 Nude Beige - Sun-kissed warm apricot nude
02 Deep Plum - Soft plum purple
03 Rose Brown - Timeless rose brown shade
04 Lavender Flush - Cool lavender
05 Peach Coral - Sun-kissed warm coral
06 Cherry Blossom - Youthful warm pink
07 Pink Noise - Dreamy cool pink tone
08 Berry Purple - Dark berry purple
09 Ruby Red - Deep ruby red
💋 Glowy Ampoule Tint
This is not just a lip gloss - it is a moisturizing tint in serum format that provides both color and care. With a single swipe, you get an even, glowing result that sits beautifully on the lips. Use one layer for a light tint or build up the color in layers for more depth. The result? A fresh, natural glow that lasts.
4 shades:
01 Deep Rose - classic deep rose
02 Brown Red - elegant maroon
03 Dawn Pink - cool pink tone
04 Ginger - warm apricot brown
☀️Weightless Sun Fluid SPF 50 PA++++
Ultra-light, essence-like sunscreen with high broad-spectrum protection and moisturizing properties - without a white film or smudge. Perfect under makeup and even in humid climates. The super lightweight formula absorbs quickly and is enriched with Jeju Yuja extract and honey extract to provide radiance, moisture and an even skin tone. Think glow and protection in one - every day!
🌾 Brightening Skin Prep Essence Pad
When skin feels tired, dull or uneven, these essence-soaked pads are your savior. The soft, unbleached cotton pads contain Alpha-Arbutin, Niacinamide and Rice Extract that work together to even out skin tone, add radiance and deeply moisturize. Perfect both as a prep before makeup and as a refreshing step in the evening routine.
🍇 Clearing Skin Prep Essence Pad
For those who want to work on pores, sebum and blemishes - without drying out. These pads are packed with AHA, BHA, PHA and soothing beetroot extract to gently exfoliate and balance the skin. The lightweight, water-based essence absorbs quickly, leaving skin fresh, moisturized and ready for the next step.
🌙 Midnight Soothing Cleansing Balm
A cleansing balm with a soothing touch. The sorbet-like formula melts away makeup, sunscreen and impurities - without disturbing the skin's balance. The unique texture goes from balm, to oil, to milk on contact with water. The result is a clean, soft and moisturized skin that feels comfortable immediately afterwards.
Key ingredients: black rice, chia seed extract, chestnut shell extract.
🍓 Purifying Cleansing Balm
An effective, fruit-scented favorite that cleanses deeply but feels soft and gentle on the skin. The luxurious balm texture melts away makeup and impurities without drying out. Again, you get the iconic balm → oil → milk transition.
Key ingredients: strawberry, cherry, vitamin tree and cranberry powder
We are so happy and proud to welcome House of Hur to GLOWiD - a brand that brings even more color, glow and obvious skincare joy into our GLOWiD world. It feels great to present a brand where every product combines nourishing ingredients with creative textures and expressive shades.
We hope you feel the same wow feeling as we do - for us it was love at first application. Intuitive, fun to use and packed with innovation, the products are equally at home in an everyday routine or a more colorful look.
Want help finding your shade, the right product for your skin type or curious to try something new? Contact us at info@glowid.se or send us a DM at @glowid - we are always here to guide you.
Welcome home to the House of Hur.
x Team GLOWiD 💖
