Seollal- a festive period of tradition and renewal!

Lunar New Year, or Seollal as it's called in Korean, marks the first day of the new year according to the lunar calendar. It's a time to honor traditions, spend time with family, and prepare for a fresh start. Here, we take a closer look at how this holiday is celebrated in Korea and how it's mixed with the beauty world, especially through K-beauty!

Holiday Highlights: "Cha-Rye", " Dduk-gook " and "Hanbok".

On Seollal, Koreans typically have three days off. The first day of the new year is traditionally dedicated to an ancestral remembrance ceremony known as Cha-Rye . During this ceremony, food and drink are arranged on an altar dedicated to the ancestors, with the eldest member of the family leading the ritual. A ritual bowing called " Sebae " is performed by the youngest family members to show respect and convey New Year's greetings to older relatives.

A special dish associated with Seollal is " Dduk-gook " , a rice cake soup. It is believed that the soup makes people a year older, and it is not uncommon for children to try to eat more bowls to grow up faster. The rice cakes in the soup are shaped like coins to bring happiness and good welfare. Families gather to enjoy the food consisting of the rice cake soup together, " Pa-jeon" Korean pancakes made with spring onions, " Galbijjim" beef rib chop and dumplings and more.

In the left corner you see the rice cake soup, which is usually eaten in the morning by Seollal.

"Pa-jeon" a pancake made with spring onions, among other things.

"Galbijjim" spare ribs made with beef, yum!

Traditional attire

Many people also wear traditional clothing called " Hanbok " to celebrate the occasion. It is most common for newlyweds and young children to wear this traditional attire. Children and teenagers often play traditional Korean games called "Kong-gi" and "Yoot".

The relationship with K-Beauty: skincare and renewal

In the new year, extra attention is being paid to optimizing skin health through the use of skincare and sheet masks to renew the skin.

1. Beauty Events and Festive Promotions: During this time, many brands are organizing various events and promotions. Special discounts, gifts and mini-sets are offered to make beauty products more accessible and to convey a sense of celebration. You probably didn't miss that this week we are offering 25% off selected product categories that are currently trending. Discover toner pads, cleansing balms, sheet masks and products with cica right now!

2. New Year, New Skincare: The Lunar New Year marks the start of a new year, inspiring many to pay extra attention to their skincare routine. K-Beauty offers products that focus on skin health and provide an opportunity to start the new year with a fresh glow.

3. Brightening sheet masks: It is common to prep your skin with brightening sheet masks with a "brightening" effect to get the most radiant skin possible for the celebration. For example, check out these three brightening sheet masks from our range. Saturday Skin Spotlight Sheet mask , By Wishtrend Natural Vitamin 21.5 Enhancing Sheet Mask , GLOWiD Glow & Plump Sheet Mask 💖

Summary

Lunar New Year in Korea is a sacred time for families, where traditional rituals and food are shared to strengthen the family. At the same time, the beauty world is integrated through K-beauty, offering products and events that reflect the traditions of the past and the beauty standards of today.

So during the Lunar New Year, beauty and tradition come together in a meaningful way, and it becomes a time for renewal and a fresh start for both the soul and the skin. Mixing the old with the new, both in traditions and beauty routines, creates a harmony that provides a meaningful and memorable start to the new year.

We hope you learned something new about this Korean holiday and want to celebrate it with us at GLOWiD! <3 Hugs from the whole team!